The Poor Real Estate Market
November 11th, 2008 . by Jon ModeneHaving just got back from Orlando after attending the 2008 National Association of Realtors Convention, I was able to observe the negative moods and depressed attendance at my favorite industry trade show.
I generally attend it every year and I have never seen the attendance so light and so sad in demeanor.
Whereas in the past there were entrepreneurs with new gadgets and new companies – they are gone.
Many of the attending Realtors were staff and board officials – there on someone else’s dime. The bright, ebullient hard selling Realtors were missing.
The NAR photo shows last years attendance:
I would be embarrassed to show a picture of what the Trade Show looked like this year. I could have driven my truck down the middle of the aisles.
But when others are “zagging” I am going to “zig”.
New marketing campaigns.
New marketing tools.
New prospecting plans and efforts.
The business is still great – if you are fully engaged and fully informed. If you are working at Costco AND selling real estate . . . you are just kidding yourself. And your poor clients.
I am blessed to have a great base of loyal clients that I have worked for over the years. Their loyalty and referrals allow me to state that I am having a great 2008.
I have even upgraded my marketing to include the “Bootie Butler” for high end listings.
It automatically puts a shoe bootie on your feet when you step in the Bootie Butler box. I fell in love with this little gizmo down in Orlando.
The poor Realtor? Buyers are buying houses, lots, land, condos, farms, and investment properties at incredible prices that make a lot of financial sense.
Sellers who need to sell or want to sell are selling and succeeding in selling.
The poor Realtor? This market is not “BAD” – it is just getting back to reality after 20 years of fantasy. AndI believe that it is a great change.
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