The Changing Real Estate Market – Things Have REALLY Changed.
November 17th, 2008 . by Jon ModeneAs the Broker/Owner of RE/MAX Masters, I coach and train my Sales Associates in addition to selling real estate.
It’s a good thing that I am active in the market – or I would not know how to help my Sales Associates succeed today. Because things have changed.
What’s different now vs. 1.5 years ago? Glad you asked! Here’s a list:
- Print Advertising. It generally does not work. Sorry local newspapers!
- Direct Mail. It can INFORM and drive to the internet. That’s all.
- Floor Time. This old hoary relic died in 1995. Most of my competitors still use it!
- Open houses. Except in new homes models. . . .
- Door Knocking. First thing I learned at the real estate school of “hard knocks”. No one is home today.
- Cold Calling. Hard to believe this was ever done. You have to be a politician today to do it legally.
- Hiring new agents and NOT training them. A cruel joke: 90% of all new agents fail. They need help today more than ever since no transactions are easy anymore.
- Agents sitting in the privacy of their offices. You have to meet the people.
- Bragging that you are “Number 1″ in Perrysburg or Three Meadows or the 43551-1403 sub zip code. People see through this. The customer ought to be #1, not the ego maniacal agent or broker.
- Discount Brokers. They always shrivel and shrink in a down market. Every time. In this market? They are dieing. Dead. They are dead men walking (along with a lot of “traditional brokers” who are neither changing or learning).
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