Why Didn’t It Sell?
March 9th, 2012 . by Jon ModeneSpring market. Spring sales. Spring new listings. Spring open house events.
All is new in the Spring market . . .
Except if your house failed to sell in 2011. 
Why?
What happened?
Many would say:
1. It was not marketed properly.
If your last agent is/was broke and destitute and/or does not use internet marketing . . . there may be a correlation with these salient facts and your unsold home. Just saying!
2. It was not in good condition.
Maybe no one thought to ask the buyers that looked what THEY thought. Maybe your dog/cat/teenager scared away the traffic. Maybe the directly competing houses blew yours away.
3. It was not a team effort.
There should be good and effective communication between the home owner and the listing agent. They must work together.
4. It was not properly priced.
This is the single most important factor today – price. It beats 1,2,3 above. It trumps everything including the price of gasoline, the time of year, and is equal to location.
Price is the KEY dynamic.
Ignore it and your home will not sell.
How should you price it? Who should you talk to? What comparable sales are good? What adjustments do you use? What repairs do you think I should do?
An open house won’t fix an incorrect price.
A new Realtor won’t fix it!
Price is absolutely critical in the Perrysburg real estate market today.





















