The Giant Elephant. There! Standing In the Corner of the Room . . .
May 27th, 2009 . by Jon Modene
Do you see it?
Not many do.
I will share with you my current take on the Perrysburg/Northwest Ohio real estate market.
First – there are TWO markets. Not surprisingly you may have already figured this out. There is the REO/Bank Foreclosure market. And then there is everybody else.
Two markets – in the same market space.
Competing with each other. Interacting with each other. Together making up one single market.
I believe that every single buyer and seller has to understand this in all its’ implications.
Second: There is a giant elephant standing the corner of the Perrysburg market.
Many agents are willfully blind. Many sellers are deluded. Many people don’t want to talk about him.
But I will.
That giant elephant in the corner? He is representing the lack of “move up” buyers in the current Northwest Ohio real estate market.
Move up buyers? They have been Perrysburgs’ bread and butter. People “move up” out of their Toledo/Sylvania/Maumee/Point Place home to a larger, better, more expensive house in Perrysburg.
These move up buyers made our market work. They bought the $189,900 house. The $320,000 house. The $499,900 house.
Now we have a market in NWO full of first time buyers ($8000 tax credit) and full of investors (Heh! This is better than my stocks!). This dearth of move up buyers is NOT unique to Perrysburg – see this story.
I talk to many homeowners today – they CANNOT afford to sell and move up.
I can also report, in an anecdotal manner, of buyers who buy who tell me that this is their last house. They plan on being buried in the yard of their home! A mental shift has occurred- houses in Perrysburg are no longer investments, or financial stepping stones on the upward path to The Sanctuary. No – they are hard-nosed financial purchases that have to work in a families budget.
The upshot – the lack of move up buyers is felt especially hard in Perrysburg and other former “move up” suburbs (Sylvania, Monclova, et all) and shows no signs of abating.
People who bought at the peak of the market have no reason to sell now and then “lock in” their paper losses.
People who bought and have mortgage problems? They can’t move up.
Seniors and older buyers? They are not buying up – they are buying down.
First time buyers? They ARE buying in Perrysburg, but not in the traditional move up price ranges.
If you have a “McMansion” that you HAVE to sell – I can sell it. It is salable. But the price will have to be compelling to attract buyers.
I have sold close to 40 homes in the past 60 days – the highest number in my career. But that is because I and my team are pricing to today’s market.












